Sunday, 19 December 2010
Our Website Review
Below are our results;
"I thought that the design of the website was well thought out and easy to look at. I think that the white background adds to its simplicity and lets me know where the links are on the website. I would mimprove on the amount of images made available, as there are not that many on the wbesite."
Mr Philip, Media Teacher
"A very impressive website. I enjoyed the band biographies and thought that the tour and review section of the website made it feel very realisitic. However, I would have added more links on the website because I think that fans like interactivity."
Bethany Mossop, Media student
Oerall, we are pleased with the feedback we have been given. I felt that I had put alot of time and effort into designing and creating the site, but I am delighted that the feedback has been constructive.
Tom
Friday, 17 December 2010
THE Music Industry
The Final Website!
Tom
Thursday, 16 December 2010
A Few Additions to the Site...
Band Website Research

I also learnt that I need to choose suitable colours for the website. I personally felt that white would be the msot suitable colour as it is easy on the eyes and is more convenient when trying to find the links on our website. I felt that dark colours such as black and grey would make our webpage look morbid and the user may feel like we had more of an 'emo' rock band, rathern than an alternative and so, I think that white is the best choice. I drew this inspiration from the webpage of We Are Scientists, a band who I believe are very similar to the type of band we are trying to portay.

Lastly, a key aspect of band websites is trying to include as many pictures as possible of the band. Many websites included photos of the band, both on photoshoots and during live performances. In order to be creative, I have included individual web pages for each band memebers, complete with a iography and a picture of the band member. The website for dubstep producers Magnetic Man included a picture of all three band members at at the top of the page.

Tom
Website has been built!

1. On the main site I have included an About section. This gives the users a rough description of the type of genre that the band is, and the sort of music they produce. I have included their influences and what music critics are giving the band critical acclaims.
2. I have also added fully functioning links which allow the user to see an individual bioghraphy of the band members, who are me, George and George. I decided to put them on the main site as I believe that most users would be interested to know more information about the band and will want to know what inspired them to create their music.
3. On the right hand side of the page, have added a news section. This will allow the user to see the most updated news about the band. For example, the website currently has the news about their February 2011 tour, which would be of great interest to any fans.
4. In order to make the band feel realistic, I have added a tour section, which includes the bands February 2011. As I have seen from other band websites, the tour section is the most prominant part of the page, and so, I used a bright blue border to clearly show the user the dates of the shows and where the venue is.
5. I have also added a 'Buzz' section to the band website. This shows the fans what well known music critics are saying about The Motion and how they have become so popular. As with many band websites, they try to exhibit what the critics are saying about them, particularly if the feedback is positive.
Tom
Making of the band website
Tom
Monday, 13 December 2010
Lights, Camera, Action!
Professional lights were used and caused quite a lot of trouble. Spacing in the tight rooms we had to use caused to be an issue with lighting and manoeuvring the lighting in our movement shots also became an issue. We spent at least half an hour before each shot recording and pausing to see if the light looked natural. (at one point we even tried to use a sheet of foil to reflect the light in the bedroom scene or I balanced off the top of George's sink trying to light Tom from a high angle while he made a sandwich). The use of the light and the time it took paid off. We had brighter more vivid shots which I believe would create a more effective shot rather than a dimly lit dull shot. It was the second time we had used lighting since the preliminary task and it did make an extreme difference, this is why when given the opportunity to use it in our music video we thought it would be the best option.
The camera was a professional HD sony camera which, really gave us the opportunity to excel in our choice of shots playing around with focus and creating different depths of shot. The camera truly came in handy adjusting to lighting and making it seem as realistic as possible which we didn't get from a normal video camera. The attached microphone also meant that editing became a lot easier as we could clearly hear the section of the song that was playing at the time of filming rather than just second guessing what section we were filming. The only two issues we had with using the camera were the weight of the camera when trying to do aerial shots of the bed scene and the change in shot size (it became wider) once we had uploaded it to imovie in order to edit.
Yussra and Marwa
Saturday, 11 December 2010
Animation, Animation, Animation!!!
Friday, 10 December 2010
Cancellation List
1) By using other peoples house there are times where the people who live in that house may want to actually use their house and therefore we cannot film however we understand the fact that we are very fortunate to be allowed to film in these peoples houses therefore this excuse is something that does not bother us at all, as we are the ones who are intruding at times.
2) We had a number of issues with the lights, one of the days we took the lighting kit to Marwa's and started to set up the room the lighting and the camera. Although when we turned the lights on we were intrigued to know why they would no turn on. Little did we know that the light bulbs that should have been sitting in the lights did not actually exist. With the help of Anna and her Ford we drove around to multiple stores with maybe a glimmer of hope as we bought bulbs which were GY6.35 when we needed GX6.35. We thought why not give it a try. It ended in the fuse in Marwa's house going out and us being in the dark. Filming was impossible.
3) After the above incident we waited for the order of new light bulbs to come in as shops didn't actually sell these bulbs. Amazon did not turn up on time so we had to postpone our filming from Monday to Friday.
4) Having to travel from school to the location takes up time, therefore on one of the days we realised that by the time Tom and George went home and arrived to Marwa's Anna would have had to leave for work. This was due to the lack of time organisation, as usual we rescheduled.
Yussra and Marwa.
Monday, 6 December 2010
Uploading New Footage Issues

Unfortunately the image we were waiting for never appeared. We had to approach this differently so we opened a new imovie and simply uploaded it there with no difficulties. However when trying to import the old footage into the new footage window it would automatically letterbox something we did not want. We had to discard the old footage and the hair dye incident gave us another reason why the old footage was impracticable.
Yussra and Marwa.
Peer Assessment
Responses included;
'We felt that the footage works well with the style of the song. However, some parts do not sync in time with the pace of the song but overall, a really good start to the music video'.
One key issue we can take from this response is timing within the video. We can build upon the comments that the music did not match with the visuals on screen and therefore giving us an outside opinion as to how we can better ourselves.
Tom
Saturday, 4 December 2010
Our record label.
Founded by Richard Branson Virgin records started in a Notting hill gate record store, and gained major success through it's release of "Tubular Bells" by Mike Oldfield in 1973. It gained a reputation of originality and going against modern conventions when they signed infamous band "The Sex Pistols". Since then they have become a subsidiary of EMI records, a major record labels that have previously had Nat King Cole, Radiohead and Daft Punk to name a small few. this was an important decision for us as we felt we needed that mainstream label to help gain fans and a more global appeal, whilst still remaining an individualism you get though individual labels such as Domino, Rough Trade and 4AD.
We decided not to use one of these labels as we felt that although keeping the individualism was important, we would be much more able to maximise demand for the band through a larger label with more financial backing.
Major record labels who pump money into a band can often demand more control over the album, losing the bands touch. This is something we hoped to avoid by using a subsidiary of EMI, and bands like Radiohead have shown that they can still make emotional, heartfelt albums that do not follow what the record label would maybe hope for, but are still known worldwide.
overall a good choice
George
Sunday, 28 November 2010
Drum Kit issue...Really?
Yussra and Marwa.
Filming the Band.
On the list of what to shoot was:
1) Stationary shots of all band members with different angles for the whole song.
2) Moving shots of band members faces focusing alot on tom.
3) capturing a significant amount of facial expressions from Tom whilst singin so that he expresses the words well.
4) Alot of moving shots experimenting going into band and out.
5) Close up shots of all the instruments.
And i believe that we successfully accomplished these shot effectively within the time limit we were given.
Yussra Marwa.
Filming: day 2
Next, we began the scenes where I entered the house then moving the onto the bedroom scenes next, as we felt that this would be the longest process. It was very strenuous task, and so we decided to be creative by using a number of different angles in order to get the facial expression and emotions which we felt that the audience could relate to. The challenges with these scenes were the space we had available for the crew and the actors. It was very cramped but we managed to obtain the shots which we wanted.
Lastly, we filmed the scenes of me walking up the stairs to the bedroom. We filmed numerous versions of this scene, including me singing and not singing. We wanted to include a stairs scene because it relates to the music video theory of using many close-ups of the lead singer.
We were very fortunate to use Marwa’s house for the setting.
Tom
Tracking Troubles.
Yussra and Marwa.
Digipacks that inspire!
Serotonin by The Mystery Jets is a simple album cover with the whole band on the front. I found that really there is no secret meaning to this, and nothing too outlandish about it. It is a simple cover of the band, something that is easy for us to do, and it reflects the uplifting spirit of the band and in particular, this album.
Saturday, 27 November 2010
Mise-en-scene
Mise-en-scene played a key role for us as a group as we spent about three lessons discussing optional sets for the music video. Our biggest issue was the dilemma of the bedroom scene- we couldn't use a parents room because we knew it had to look like it was a young recent couple and it couldn't be our cluttered teenage bedrooms. After hours and hours of discussing we realised that my room would do the job if we altered a bit. When we decided to shoot we moved a desk a couch and placed the bed in the middle of the room which, not only made filming easier but also centred the importance of the couple in the bedroom rather than anything else. George's kitchen seemed to flow well with my bedroom as it seemed to be in one house and the dividing wall separating the kitchen and the living room allowed us to track Tom easily when he handed Anna the sandwich. We also placed photos of Tom and Anna in photo frames in George's living room to create the full effect of a real couples home. For performance we went through many ideas. We were told that a green screen would be coming into the school soon and Tom was eager to use that whereas George a likened to the idea of using the Drama rooms in the school, whilst Yussra and I suggested a standard brick wall. The brick wall idea developed well when Tom and George suggested putting a band flyer up behind the band. When we got to the large brick wall making the music department in the school we realised one issue- a sandpit. We went hunting around the school eager to film as soon as possible and when we looked upon the other side of the music department we found a quiet green where we could easily film without any distractions. It also meant that transporting instruments wouldn't be hard and we could look like we were in a park or somewhere isolated. The green connotes a feeling of emotional loneliness as Tom seems to be surrounded by no one but his band mates whilst he yearns for female respect and nurture.
Yussra and Marwa
Monday, 22 November 2010
The First Shots
The Digipack
I can now begin to bring my idea to life
George
The Album Name
We plan to integrate these meaning into our album cover.
George
The Change In Band Name
This came luckliy as we were about to dicuss ideas for a digipack which we will begin to do now.
George
Band Performance
Yussra and Marwa.
Photos of Filming
During the time we had filming, we also took a few photos of locations, actors, props and general goings-on while filming. Below is our Flickr page, where you can view our on set images. Enjoy!
Tom
Friday, 19 November 2010
Music Video Analysis - Cater to You
Wednesday, 17 November 2010
The Band Performence
The location we chose suited the performance well. We wanted somewhere basic that wouldn't steal focus from the band. We wanted somewhere outside which would provide natural light rather than a lighting kit, and finding somewhere where we could fit the drum kit that was inside was also hard. We had to film inside school grounds as this was our only access to a drum kit. playing in front of the tree blocked out some of the view from behind us, and it provided us with a location to walk into shot from.
A problem we may have faced was is how bright it was towards the end of filming. As it was filmed outside we began to lose light. Luckily we were done before it got too dark that you wouldn't be able to see anything. Occasionally there were cars in the background which may have been a hindrance be at the moment it doesn't seem likely any were caught in the shot.
All is back of track with our filming and it should hopefully all finish soon.
George
Tuesday, 16 November 2010
Band Performance: Inspiration
Hopefully, we can try to avoid a performance similar to this...
It feels like the band are not being watched and that there relaxed front shows that they are comfortable when performing. Hopefully when we begin to film our band performance, we can try an number of methods as to how to portray our characters on screen be it reckless or timid.
Tom
Monday, 15 November 2010
Filming : Band Performance
For our performance, we kept to the criteria of Andrew Goodwin's theories. We exploited the use of star image, as well as the development of the star over time. We used a number of close-ups of each band member, in order to promote the band and create a sense of intimacy with the viewer. The close ups are also able to show what the band is offering, particularly the voice of the lead singer. John Stewart of Oil Factory states that he 'sees the music video as essentially having the aesthetics of the TV commercial, with lots of close ups and lighting being used prominently for the star's face'. For this, we tried many shots focusing on the lead singer in our video.
We had to take into account the setting while shooting our footage. We were unsure whether or not the time we had available would make the shots looked different when put in chronological order. However, we kept to a strict timing schedule, which allowed us to avoid the dark weather which would have delayed the time available to film. In terms of the band, all 3 of the members have a passion for music as part of our interest. Our background knowledge allowed us to portray what we have seen our favourite musicians act like be it in their own music videos or by seeing them live. Me and George had asked a friend, George, to be a part of the band and act as our drummer. He also had a basic grasp on how to play the drums and so our band were complete. In total, we shot a total of just under an hour of raw footage, were we captured many different angles and close ups of each band members, allowing us to be creative with the footage when it came to editing it into our final piece.
Tom
Friday, 12 November 2010
Filming : Day 1
One of the key Goodwin theories we tried to incorporate within the first few scenes of our music video is 'A relationship between visuals either illustrating, amplifying or contradicting the lyrics'. Our video is concentrating on the subject of genre, and how the lyrics play with the superior dominance of men over women, which in this case, it is the other way round. The concept of the video focuses on the lyrics 'The female of the species is more deadlier than the male'. Many iconographic acts have been used within our video, including the man making a sandwich for the woman, the woman cheating on the man and also the woman demanding the man for sex. We felt that these typical relationship issues were predominantely caused by men, whereas, we are subverting this image, not only to show that the woman is in control of the relationship, but she is 'deadlier than the male'.
Also, the video shows a relation between the lyrics and the visuals. 'A thousand thundering thrills await me, facing insurmountable odds gratefully'. The visuals shown at this point of the song is of the man making the sandwich. The use of 'await me' and 'facing insurmountable odds' could suggest that the video will be negative and that the protagonist will be the subject of this negativity. His blank facial expression show that the man is visually unhappy and that he is not looking forward to the actions that will proceed. This is then supported by the fact that the man is then hit by the woman, an action to show that she is physically in control and dominant over the man. Prior to this, the man speaks towards the camera unbeknownst to the woman, perhaps showing that he finds solace in the audience that he is addressing. It is a form of escapism for him, yet also allows for a sense of interaction with viewers, making them more involved with the video.
Tom
Thursday, 4 November 2010
costumes
George
The Walkmen

Pete Doherty

Rivers Cuomo

Thom Yorke

Julian Casablancas

Friday, 29 October 2010
The Hair Dye Incident!
George
Monday, 25 October 2010
The Footage
George
Tuesday, 19 October 2010
2nd filming day
Once again we did not have a lighting kit and had to make do with the same lamps we had used at mine. We again successfully got all the shots we had hoped to get. The use of close ups we did give tom’s reactions when seeing Anna has cheated on him makes the audience focus more on his face, and gives the audience a sense of the shock he feels, which I think helps portray how he feels to the audience.
Using me as the man Anna is cheating on Tom with was an idea we had based on the fact that I am also in the band as the lead guitarist. The point of this was to emphasise the pathos the audience would feel towards Tom’s character, as even his close friends and band members are treating him like rubbish and doing stuff behind his back.
With this being the last of our filming over half term we just have to wait to get back to school and go over what is hopefully some very good footage!
George
Sunday, 17 October 2010
Our first day of filming
The use of the kitchen leading onto the living room I think proved effective in establishing the relationship between tom and Anna, as tom is in the kitchen doing the work in making the sandwich, and Anna in the living room is casually watching TV, not bothering to make herself food but leaving it to her partner. This showed the relationship contrast we wanted, and makes Anna appear the dominant one in the relationship.
The major problem we faced was that there was no lighting kit as we were unable to book one due to all the schools kits being taken. Having no lighting kit meant that Yussra had to fashion lighting for us using lamps we had stashed around my house, tracing paper to dim it so there would be little shadow, and hair clips and tape to hold it together. This managed to work, just, but it clearly would have been a major advantage to us if we had a real lighting kit.
Another problem we faced was the scene where we wanted to Anna to eat the sandwich tom had made and drinks the beer in a disgusting brutish way as possible. It needed essentially to be done in one take as once the sandwich had a bit taken out of it continuity was lost as when it was bought to her it was whole. It initially took a long time to get and caused a lot of havoc as we didn’t feel we got the desired effect we wanted at first, however eventually we got the shot.
Anna and tom’s commitment to our filming was shown by the slapping scene. We had asked Anna to fake the slap but neither seemed bothered about making it real for authenticity in that scene. It was pleasing to see toms commitment to the filming that would ‘take one for the team’ in order to help establish the dominance Anna has over him in the video.
Overall a great success and we are pleased with how the filming went. Look forward to more filming in the coming days!
George
Friday, 15 October 2010
MOOSE
But now there was a bigger task on our hands and were still debating it and unless there's another post we haven't decided. But our band name needed its logo. Something which the world would recognize as moose. Something that would take over the world. Again it had to be different, yet not too much that it didn't just fit. We looked online at the different types of fonts however i felt that it wasn't an exciting way to make our logo or funk out our name. It was time to get the pens out.
We first had a few doodles looked at them debated, one was to curly the other was just to much 3D, other thin.

We then came with the idea of maybe being able to manipulate the shape of antlers, it was a difficult on but something we all liked and if it could be accomplished than it was definetly something we would go for. This was the outcome.

It was something. But as a group it didn't seem like we could go ahead for sure on it. The next time we meet this will be discussed in further detail.
Yussra and Marwa.
The Band Name!
We decided on three different approaches to this:
1. In the style of many bands, particularly indie Bands which is the genre our band fits best, we thought of Simply putting 'The' in front of a random noun e.g 'The Smiths' or 'The Cure'. We did however feel this to be quite bland and not limited names we could have seeing as so many have already been used, but it was quick and simple to do and if correctly done would sound catchy and rememberable.
2. Our second approach was to use a perculiar name in order to gain recognition through something rememberable and distinguishable, such as 'Vampire Weekend' or 'Everything everything'. This can also work by using something basic, but catchy such as bands like 'Foals' or 'Klaxons'.
3. Our third approach is one adopted by some bands whereby a band name is based on or borrowed from a song e.g 'Radiohead' were named after the song of the same name from a 'Talking Heads' album. We both looked at bands that inspired us and took ideas for names from them.
We made a list of 20-30 names, then gradually reduced it six. The six were
France
Moose
Mexico
Shanghai Boat Club
Stripped Sunset
NY Youth Society
In the end we chose... Moose!!!!
Moose was chosen as we felt it was short, effective and easy to remember, whilst fitting in with the genre of band that we are directing Moose. We felt it would be easier to market this name as it would not be to outlandish to put some people off, although it could have been said to have been quite bland. In spite of this we all agreed it was the best direction to take our band in.
Stripped Sunset was taken out early as the group decided that it sounded a little flimsy and not fitting in with the bands demographic. It did not give the image we felt was fitting for our band, and that it didn't give the right impression.
France and Mexico were considered but we thought they seemed a little too bland and unimaginative. It was agreed that maybe naming a band after a country seemed a bit too simple, and that they just didn't quite have the ring to it that we wanted our band to have.
Tom had a simple idea for Shanghai Boat Club. Choose an obscure location and then follow it with an obscure method of transport e.g Bombay Bicycle Club. However, the group felt that the choice was too similar to the said band and would simply sound too much like a cheap knock off.
So now we have settled on this we can begin to build our bands image and how we want them marketed!!
George
The NY Youth Society wasn't liked by Marwa and Yussra as they felt it just didn't sound right, and that it probably is already an actual organisation. This was my personal favourite but as the rest of the group were not happy about it, so it was scrapped.
Monday, 11 October 2010
The Band
We all decided that we wanted to choose the song “Female of the Species” for a
number of reasons. Firstly, the melodic tone of the song gave as an idea of a satirical video, particularly as the song had very strong meanings within the lyrics. As well as this, the lyrics tell a story of a ‘deadly’ female who is dominant over the lead singer. We felt that we could incorporate this onto the screen and could develop a storyboard that would relate to it.
Tom
Costumes
Anna's outfit for the video is that of a lazy, slobbish person. We felt that just a simple black vest and a pair of track pants would be most suitable because it shows how she is more relaxed and in control if I am subservient towards her. We may also try placing food stains on her top in order to give the impression that she is lazy and that she is not fussed about her appearance, compared to the normal stereotype of women trying to make a good impression by the way they look.
Overall, I believe that these tactics will work well when it comes to filming.
Tom
Thursday, 30 September 2010
Location

Choice of Protagonist
Little did we know that our male protagonist was sitting right across the desk all throughout the process. Marwa suggested the idea of using Tom as our male character and it was a good idea because finding someone who is willing to give up their time for the benefit of others is quite difficult. By using someone in the group they wouldn't be losing out on anything as they would have to be there when filming. then we remebered that we needed a female protagonist to act alongside Tom. Anna his girlfriend fitted the role perfectly and this would mean that there would be no difficulty when acting intimate scenes which may be awkward for other actors.
It was sorted. Anna and Tom it was.
Yussra and Marwa.
Dance Idea? Part 2
Yussra and Marwa.
Dance Idea?
This clip is obviously something we could never reproduce yet it influenced our music video a great deal and built in the quirky style we want to obtain.
Another clip which I (Yussra) introduced the group provided further inspiration although does not include a continuous shot or the walking down the same street or path it involves the idea of a person singing publicly.
this clip really demonstrates the theatrical side of a dance number, to an extent where it is clear that there has been deep planning in order to construct such scenes. It is clear that the dancers in this scene are all trained professionally or have a skill where as in the other clip from '500 days of summer' the male protagonist is portrayed in a more fun way. As a group we would like to incorporate both clips in our inspiration and take things from each one. The main things we would like to include is the possible use of other people within the dance making it seem like the public are joining in. Another idea we liked was how the male character in '500 days of summer' was portrayed as over-sentimental in his actions something we want to portray in our male protagonist.
The idea developed into possible idea of having Tom and Anna walk in the park through couples sitting on benches and on 'oh how can heaven' Tom would start to turn and dance boasting his pride for having Anna at his side and showing the depth to which he is under a spell that she can physically humiliate him. With the other couples dancing in unison with Tom.
This was something that as a group we agreed to and completely loved.
Yussra and Marwa.
Similar Artists
The Lightening Seeds-Lucky You
This song has the same feel as Female of the Species and uses a main theme of performance which, develops the idea that these alternative bands are more about performance element and marketing themselves rather than a narrative. The video is extremely low budget but effective. We want to go with a low budget look because, as many critics say high budgets with masses of effects loses quality of narrative and becomes an on screen kaleidoscope which as a group we strongly want to avoid. There are many close ups of the main band member. This makes the main band member the story teller and the icon of the video which, we have decided to make of Tom. Making Tom the main band member and the protagonist of our narrative familiarises the audience with him and means that marketing will flourish in his name along with the bands. There are many aerial shots of the performance but because we don't obtain the technology to make these shots we will use a lot of movement shots- tracks, pans and crane shots.
Space/Cerys Matthews-Tom Jones Ballad
This again is similar to our song however, the duo battling with each other is what we similarly want for our own music video. Because Anna wont have any lyrics or singing parts in the song we will attempt to maximise her part in the narrative as much as possible so the audience can begin to familiarise with her as a character. The key point in this video is when Cerys Matthews tries to save Tommy Scott from falling off the cliff thus, the tables turning. We want to introduce a key point like this in our narrative so we may have Anna at the end of the song trying to seduce Tom again and as he rejects her, a true demonic female of the species comes out of her and she gets her way anyway playing along with the theme of the lyrics. The whole video is a sequence of close ups and extreme close ups of the couples hands as they fall from the car. We will use similar shots to show the importance of certain sequences such as a close up of the lock on the door as Tom comes in before he finds Anna cheating.
Yussra and Marwa.
Demographics & Psychographics- and how it lead to changes!
The lyrics seemed to be overdramatised so, with this we decided to create terrible mini narrative situations which would genuinely lead to empathy with the man from the audience and humour for both men and women. We also tried as hard as possible to go with a 90's image of the housewife however, we went with the ''househusband''. We did this for comic relief and it seemed to work. At first we wanted our main character (Tom) to be wearing fluffy slippers hair rollers and an apron but, after re-shooting we decided that we are genuinely discussing the FEMALE of the species so, rather than changing Tom into a female so that he would appear fragile and the loser in the relationship we questioned why he couldn't be a man and feel like this- it is after all what the song is about! So we got rid of the apron, slippers and hair rollers and the drummer pans seemed to work very well at the beginning of the sequence to soften Tom's appearance as a member of an alternative rock band successfully.
The psychographics for the song would hold a niche audience in my our opinion however, one of their key interests would be music and this song would appeal to them because of it's upbeat and almost addictive tune. They would believe modern music to be in somewhat shambles except for the rare band which would bring it back to the essence of good music (such as Moose). Activities for the psychographic would be musical such as, gigs, festivals and concerts. We would want to have an audience that knew their stuff. Values would partake in modern society and the idea that female and male are equal. They would possibly also hold a strong belief in freedom of speech- maybe a remake of the baby boom generation.
Yussra and Marwa
Inspiration
This music video can be seen as one which presents males as dirty and vile creatures. It takes this stereotypical view of the "street" and subverts it showing the females to be in control. This can be seen by the continuous use of a church as a setting, the "street" has the same set of beliefs as a religion in which there are rules which cannot be broken, therefore seen as hedonistic. There is a continuous use of close up shots of different peoples facial expressions including a substantial amount of close ups of the main singer. This can be interpreted as what the street can be seen as, an intimidating battle field at which no one is welcome. Jessie J's face comes into focus and out, and at most times when out of focus it appears that she is creating a male like expression or one which is not associated with a lady. The use of focus shows how the female is changing from one who is innocent to one which is an extrovert, loud and at times rude.
At the very beginning of the video there is an initial "hey hey hey" repeated and continues throughout the video. this allows the audience to establish the theme and provides them with the knowledge that the portrayal of females within this video is rough and upfront. It continues to maintain this viewpoint throughout.
The costume throughout provides an insight into the male dress code on the "street", yet the females have adopted this dress code and shown how they can rule the "streets" and "do it like a dude". This portrayal of women is different to that which is seen within society and media. Women are suppose to be elegant gentle and well dressed showing off their body in a way which cannot be seen as inappropriate. Where as this video provides everything but the stereotypical view. The women here are viewed as brash in their movements and actions as well as provacative in their dressing and the way they dance. In addition to the clothes the use of a piece of meat in which a female attempts to eat shows the vulgar side in which men a portrayed therefore the women are portrayed in this way. Men can be seen as hunter/gatherers and here it is clear that the female is the bread winner, and sticks up for herself. The use of a cigarette and a lighter to ignite both the cigarette and the music suggests that she first of all has a dirty habit which may have led to the way in which she acts. in addition the use of the lighter to start the music suggests that this life they lead is one which has only just started just like how the portrayal of women has changed and only just started.
Throughout the song the lyrics "grab my crotch, wear my hat low like you" is repeated, this is certainly reflected within the visuals of the video as she dances them out. This relates to Goodwin's theory on the link between lyrics and visuals.
In conclusion the views of women within this video are shown as animal like and is something we want to reflect within our video to a certain extent as i believe that this may be a bit to far.
Yussra.
Possible Idea
Lyrics such as:"one kiss and I'm zapped", "when a girl like you has cast a spell on me", "but first she'll conquer me discreetly", "the female of the species is more deadlier than the male" suggest the idea of the female being in complete control. We decided to take these lyrics directly and present them within our music video subverting the female stereotype showing her being the one that cheats, abuses, and controls the situation at all times. Whereas in society it came across to us that the male is more likely to commit these offences, with the female putting up because she has no choice. This was certainly something we wanted to portray in our video.
Yussra and Marwa.
Thursday, 23 September 2010
evaluating of music video
The embedding code had been disabled so the link to the video is below
http://www.youtube.com/watch?v=s9kVZ1Zperc&ob=av2el
My Evaluation is below as a soundcloud file
GEORGE ELLIS BRITNEY SPEARS MUSIC VIDEO ANALYSIS by georgeellis1
George
Wednesday, 22 September 2010
We Are Scientists - "Inaction"
I was searching through youtube and found this video. Is extremely funny and seems so simple to make, which makes me wonder if we could make a video like this. It's funny and original and the performance part is really something we could draw from. It location is also somewhere that is important for us to study as it is simple and another aspect we could replicate.
Overall i suppose this video just stuck out for me and loved it enough to put it on our blog!
Enjoy. George
Tuesday, 21 September 2010
initial idea? Part two.
As you can see from Red ink their video for their songs battlescars has edits yet nothing really comes in and out of the shot to describe the lyrics or present them visually. As a viewer you are centered on the group and their characteristics and who they are as people. This idea was liked very much and one which i tried to push forward with the idea of using a car to assist us yet the flaws were too big.One issue with this idea is that in order to keep the viewer constantly interested it would have to really captivate them in the narrative. Another issue that we came across very quickly is the fact that doing a continuous track would not be easy without the necessary equipment. It would be difficult to carry the camera for that length of time especially with the trouble of trying to keep it straight and level at all times.
After debating it was clear that this unfortunately wasn't the way forward.
Yussra and Marwa.
Initial idea?

After hours of conversation and phone calls we came to the possible idea of having our male protagonist walking either down the middle of the road or on the pavement. With it being a continuous clip or maybe with a few edits. But the idea is to have him continuously walking and have the camera in front of the central character.The way we could include the performance part is to throw a guitar into shot, he could catch it and start playing and singing into the camera whilst the lyrics could be visually displayed around him through people and objects.
Yussra and Marwa.
Vision

On our initial hearing it seemed mutual within the group that we got a tropical kind of setting in our vision. Through further development it was obvious that this idea was more than just impossible it required a huge production budget, something we had no access to. The list of problems with this concept follows:
Sand
Sun
Beautiful beach looking like its in hawaii
a coconut tree
generally all the setting
creating this setting would cost alot of money and time
This idea abruptly left our minds and the brainstorm for a more appropriatte idea began.
Yussra and Marwa.
Planning
Our group have spent the last week planning and researching many existing music videos in order to acquire a general grasp towards the style of music video we will be filming. We spent the first weeks essentially brainstorming ideas that we could use for our music video and what direction we would take it. We felt that part performance and part narrative would be most effective for the song we have chosen as this would allow us to narrate the lyrics which would engage the audience more by giving them something they've never seen and by keeping the performance we can market the band by using close ups of band members and give what we feel would be a close interaction with the fans as they would essentially feel close to the band. We want the video to have a fun feel to it and to portray the serious aspects of relationships and gender stereotypes but in an entertaining way, in this case we want our audience to enjoy the video, not have to think too much about the stereotypes of gender and the issues of relationships.
One idea we had to use the basis of the video 'Drunk Girls' by LCD Soundsystem. It is an entirely performance based music video in which the band are attacked by people dressed as pandas. We will incorporate elements by getting girls to 'attack' members of the band as they are performing.
We discussed Yussras idea of using one single continuous take of the lead singer following a women, lusting after her, but we thought that one single take would be too hard to construct and would be less feasible.
We are also looking at using this as well as a narrative which relates to the song, however we are still considering ideas to use for this.
The group liked the idea of having a 'female dominance' attitude towards the synopsis of the video using the line 'the female of the species is more deadly than the male'. The song relates alot to gender and a sense of control that we assume men typically have over women. we decided that we could flip the stereotype and this way engage our audience with something they perhaps haven't seen before.
George and Tom