Impact of Technology

Our current generation is the most media lenient generation ever. The digital native will use internet everyday with youtube being one of its modern top hits. YouTube supplies a free streaming service and has become one of the easiest ways for artists to market their music and their unique videos to the world. Music videos have become more accessible than ever and clearly the digital native is making frequent use of this. The website averages nearly 20 million visitors per month, according to Nielsen Net Ratings, where around 44% are female, 56% male, and the 12 to 17 year old age group is dominant. YouTube's pre-eminence in the online video market is substantial.According to the website Hitwise.com, YouTube commands up to 64% of the UK online video market.

Yussra and Marwa